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Protecting Your Vehicle From Cold Starts This Winter With Synthetic Oil


 Today, nearly every oil company offers a synthetic motor oil in its product line. These oils have become more popular over the years as more people have learned about the benefits of synthetic oil and as more automakers have turned to these high-performance lubricants to give their vehicles the ultimate in protection.

 One of synthetic’s biggest attributes is most useful this time of year. In cold temperatures, synthetic motor oil flows easier than conventional motor oil. This means on those frigid mornings when you’re trying to start the car, the engine will crank quicker and easier with synthetic motor oil than with conventional. Believe it or not, synthetic oil can actually flow in the extreme cold, down to temperatures like minus-70 degrees F.  Because of its low pour-point, synthetic oil helps protect vehicles during cold starts. Subsequently, there is less wear inside the engine because synthetic oil flows quickly to moving parts. Before the days of synthetic oil, conventional oil would sit in the pan until the engine warmed up the frozen oil and “thawed it enough so it would flow to the critical parts in the engine. 

 Not only does synthetic oil help protect critical engine parts in cold weather, but it also helps keep them clean mile after mile. Synthetic oil resists oxidation–or in other words rust–to keep engines clean and running at optimum performance. After all, a clean engine is an efficient engine. Plus, synthetic oil helps reduce friction within the engine, to help it run cooler. This makes synthetic oil an ideal lubricant in all seasons, not just winter.

 No matter what you drive every day, synthetic oil is a smart choice to protect your engine and keep it “jetting” down the highway for many miles to come. 

 Einstein’s offers a full line of synthetic oils to meet the needs of any vehicle. Ask about it for your next oil change! 


The above was written by Tammy Neal and was published in the Winter 2011 edition of Vehicle MD.



Einstein’s Annual Food & Fundraising Drive

Through Christmas, make a difference for hungry families in Idaho by donating 4 non-perishable food times at any Treasure Valley Einstein’s Oilery location.  As a small token of appreciation,  you’ll receive $10 off our ‘Nobel’ Full Service Oil Change. Einstein’s is also accepting monetary donations for the Idaho Food Bank which we will match dollar for dollar to double the impact of your gift! That means every dollar you donate will provide nearly 8 lbs of food for Idaho’s hungry, 26% of which are children!  








Downtown Boise Holiday Tree Lighting

 The annual Boise Tree Lighting Celebration will be held this Saturday, November 26 th 2011, from 5-7pm, in the Grove Plaza downtown. Attendees will sing carols and join in the candle lighting ceremony. Bring your family to the event that lights up downtown and welcomes the holiday season to Boise. The festivities includes the lighting of the community Christmas tree by Boise’s mayor and family, live music, caroling, candle lighting, and food and beverages.

 While there, take a tag from the Holiday Giving Tree and take a stand to help the Boise Women & Children’s Alliance re-build lives. Return gifts with the tags or financial contributions to the WCA at 720 W. Washington Street or any Zions Bank Branch. The Women’s and Children’s Alliance (WCA) provides safety, shelter and support to women and their children escaping the trauma of domestic violence and/or sexual abuse. Your donation will provide hope -the most precious gift of all!


Einstein’s Wisdom Of The Week

 “The secret to creativity is knowing how to hide your sources.”

 -Albert Einstein-

Too Fast-Too Furious?

  Did you know your car works twice as hard going 70 mph vs. 50 mph due to increased wind resistance at higher speeds? Driving a bit slower conserves gas (and thus cash), eases wear and tear on your brakes from slowing and stopping, prolongs engine life, and keeps you safer; especially during winter months! 

Boise Holiday Parade


 Don’t miss the Boise Holiday Parade tomorrow (11/19) at 9:45. The parade starts at 10th & Jefferson, goes east to 4th, and then loops back west via Bannock. Get in the holiday spirit and enjoy some community fun for the whole family! 







Automotive Fluid Glossary: Coolant

 Also referred to as antifreeze, “coolant” is usually a 50/50 mixture of water and an alcohol like ethylene glycol. This mixture circulates inside special channels or “galleys” inside your engine then back through your car’s radiator, where air flowing through the vanes in the radiator cools the mixture before it is once again circulated through the engine. Special compounds inside the coolant help it prevent corrosion and the formation of bubbles, which can actually damage the inside of components like the radiator or water pump. The alcohol part of the coolant mixture is there to lower the mixture’s freeze point, preventing the coolant from freezeing in very cold temperatures and damaging components like the radiator (remember that water expands when it freezes). 

 Even though modern coolant can last for several years between changes, since the anti-corrosion and other compounds inside the coolant do eventually break down automakers recommend changing the fluid at dedicated intervals. 

 Is your coolant/antifreeze due to be replaced? Check out our coupons page  at http://www.einsteinsoilery.com/coupons for a printable coupon good for $10 off a radiator flush service.

The above was written by Garrett McKinnon and was published in the Fall 2011 edition of Vehicle MD

Thank You Veterans!

Our deepest gratitude goes out to all who have sacrificed, fought and died defending our freedom! We are forever in your debt!  



What To Do When Pulled Over

 Every day, thousands of speeding tickets are issued to motorists on our nation’s roads and highways. According to various sources, an estimated 40 million speeding tickets are issued each year (one for every five motorists) with an average fine of $150. 

What can you do to avoid a speeding ticket? And what should you do if you’re stopped for speeding? Here are some tips from FindLaw.com, the nation’s leading online source for legal information. 

Be familiar with speed limits. You should always be aware of the speed limits on the roads and highways that you drive. Being unaware or unsure is not an excuse. Also keep in mind that it’s possible to receive a speeding or reckless driving ticket under special circumstances even when you’re not driving faster than the posted limit, such as driving faster than severe weather would allow. 

Give yourself enough time. One of the reasons many people speed is because they didn’t give themselves enough time to get where they’re going. Plan ahead and give yourself enough time to arrive early so you can avoid going over the speed limit to make up time. 

Be aware of speed traps. Pay attention to signs alerting drivers to speed zones, especially when nearing schools, small towns or suburban neighborhoods – where the speed limit abruptly changes from 55 mph to 30 mph, for example. These are often areas where police step up traffic enforcement. 

Pull over. If you’re stopped for speeding, it’s important to cooperate with the police officer. Here’s what you should do: Pull over quickly and safely, pulling over as far to the right as you can. Turn off your engine and put your keys on the dashboard. Roll down your window and put your hands on the wheel in plain sight of the officer. Do not get your driver’s license and proof of insurance out – let the officer ask you to get them so he or she can see your hands at all times. Take off your sunglasses if you’re wearing them. If you’re stopped at night, turn on your interior light. Be friendly, polite and cooperative, and avoid arguing. 

Let the officer do the talking. When you’re stopped for a motor vehicle violation, let the officer do the talking. Don’t say anything that can be recorded or used against you at a later time, such as in traffic court. Officers are trained to let you incriminate yourself by letting you admit to violations or admit that you were careless or negligent. Respond politely to an officer’s questions, and never get into an argument with an officer. 

Avoid a car search. If an officer asks to search your vehicle and you do not believe you have anything to hide, you could save yourself time and effort by letting the search proceed. If you don’t want the search to proceed, you should state clearly that you don’t give the officer your consent. Taking this path does not imply guilt, but it may mean that the officer will seek a search warrant or put you under arrest, if the officer has probable cause for his or her suspicions. 

Paying the ticket. If you plead guilty to a traffic charge, the court will automatically require you to pay the maximum fine allowed by law and will record the conviction on your Department of Motor Vehicles (DMV) record for a period of years (varies by state). Pleading guilty to a speeding ticket can increase your insurance premiums. Also, traffic violations can mean you’ll accumulate points against your driver’s license (if you have other motor vehicle violations) that could lead to the loss of your driving privileges. If having a clean record matters to you, you may want to seek the help of an attorney who specializes in traffic violations. 

Challenging a ticket. Speed limits and how they’re defined can vary by state. It’s important to know how your state defines speed limits before attempting to challenge them. There are limited defenses for challenging a speeding ticket. The three most common are: claiming that you were speeding because of an emergency; claiming that the officer misread your speed; or claiming that the officer mistook your vehicle for a similar one that was traveling near your car or motorcycle. You can attempt to challenge a ticket on your own, or with the assistance of an attorney experienced in traffic violations.

Courtesy ARA content

Friday Funnies: Beyond The Blue

Gotta love it! Have a fantastic weekend Treasure Valley and go Broncos!